Information applications supporting the core activity and the functional areas have a key role to play in the business success and the improvement of the operational efficiency of companies. The question is, to what extent are these applications able to serve the requirements of the given areas and promote attainment of the business objectives. The corporate management system Enterprise Resource Planning (ERP) is applied in virtually every organization; ERP offers integrated support in numerous areas of the operation of a company. In the struggle to win customers, the Customer Relationship Management (CRM) system supporting customer-related processes is an increasingly indispensable tool. These systems - supplemented with, most commonly, sector-specific systems backing up the basic activity - primarily support the processes on an operative level, recording transaction data, although the extraction of corporate-level data necessary for management decision-making from these systems represents a new challenge. Possible responses to this challenge come from data warehouses (DW) providing the foundation for managerial information systems and business intelligence (BI) technologies and systems.

So it might appear that companies today would have no problem when seeking a solution in the above categories. Suppliers offer a wide range of systems that have proven to work well on the market, generally together with the services required for their introduction into operation. However, experience shows that the introduction of a system can be fraught with problems and pitfalls, which can even thwart the introduction of the system. What is more, even systems that are successfully up and running (and used correctly) may sometimes not generate the expected results i.e. efficient growth, a reduction in costs, better information for decision-making. In other words, there is no return on the investment. In the majority of cases the reason is that during the extremely complex process of launching these systems insufficient attention was given to certain elements in the course of preparation or implementation, or there was a lack of the special skills needed to carry out the tasks successfully.

In harmony with its stated mission, AAM provides its clients with the sort of help that - in many cases in a verifiable manner - complements the existing knowledge, skills and experience that are naturally available on the side of the client and supplier, and by providing this input it ensures realization of the results expected from the introduction of the systems and the attainment of the organization's business objectives. In keeping with our consultancy independence, we offer services in the above areas independent of the system and supplier, making good use of our methodological knowledge, sectoral skills, market understanding and broad consultancy experience primarily in customer-side tasks. Our cooperation extends from preparing strategies and concepts for projects through the selection of a suitable solution and supplier right up until launch support, including project management, quality control, and even the planning and transformation of system-related processes.

The fact that we foster good professional contacts with market players supplying products and services in the ERP, CRM, DW and BI areas enhances the efficiency and profitability of the support we provide.

Services

Our services in the field of Business Application

• Establishment of the strategy, concept related to the applications, determining the objectives: we help our clients in defining those managerial-level strategic demands and goals that the application being launched is expected to resolve. We draft (perhaps as part of a total informatics strategy) the organization or section application strategy, taking account of the business aims and strategies of the organization. Once we fully understand the objectives, demands and peripheral conditions, we draw up - bearing in mind the solutions available on the market - the concept for the introduction of a system (ERP, CRM, BI) offering a solution to the requirements of a given area. We support management in reaching the necessary strategic and conceptual decisions.

• Selection of system and supplier: using our methodological background, experience and wide-ranging market information we assist our clients in finding the most appropriate system for the given requirements, and a partner suitable for establishing long-term cooperation and capable of offering professional system implementation and support. We draw up the requirement specification for the system to be launched and offer backup in the selection and competition procedures (including, where necessary, public procurement) all the way from the drafting of an invitation to tender right up to signing the contract.

• Support for the roll-out project: we provide help to ensure that the results of the roll-out project come up to the expectations of management and the target goals, with professional and administrative support of the project's customer-side management or with independent project quality control.

• Results, product monitoring, testing, and quality control: in order to ensure that the results meet the expectations, we assist not only with project quality control but where necessary we help with quality monitoring of products developed in the course of the project. In addition, the monitoring and testing of the compatibility of the final system also receives highlighted attention. We compile the testing methodology preceding the handover, we supply professional supervision in the testing procedure, and where requested we can also take part in the testing.

• Establishment or conversion of the business processes and operational regulations related to the introduction of the system: one of the critical conditions of a successful system launch is that not only should the system be developed to meet the needs but that the relevant processes should also be logically adapted to the system. We help in establishing this harmony between the system and the processes through the auditing, redesigning and (once up and running) the fine-tuning of the system-related processes. At the client's request, we will draw up the process regulations and rules of procedure necessary for daily operations.

Key References

In the field of CRM systems:

• Budapesti Távhőszolgáltató - Preparation of methodological reference material to support staff at customer service in the use of various IT applications and for training purposes - 2003
• E.On Energiakereskedő. - Professional cooperation in the introduction of the SAP IS-U and EDM systems; Business and Informatics concept development stage - 2005
• E.On Energiakereskedő - Quality control in the introduction of the SAP IS-U and EDM systems, Business and Informatics concept development stage - 2005
• Water Works of Budapest (Fővárosi Vízművek) - Organization and quality control tasks in the course of setting up the Contact Center - 2002
• MATÁV - Formation of the CRM selection strategy - 2001
• MobiMak AD - Supporting the introduction of the CRM Program, selection of CRM system integrator - 2004
• OTP Bank - Implementation of client-oriented change programme - 2006-2007
• Pannon GSM - Preparing the functional specification of the current Call Center and compiling user demands - 2000
• Pannon GSM - Project management on phase 2 of the Customer Call Center Hardware and Software Modernization project - 2001
• Pannon GSM- Linking the discrete (albeit having a large proportion of overlap) core bases of clients of several systems and establishing a central system conducting maintenance of the operative client base - 2001
• V-Com - Project management and professional support in developmental phase 4 of the V-Com Sales System supporting sales activities of the company - 2000-2001
• Vodafone - Cooperation in the CRM project situation analysis and Business Requirement Specification phase in the areas of Customer Care and Credit Vetting Activation and Collection - 2001
• Westel - T-Mobil - Preparing the CRM business planning and informatics programme (situation analysis, requirement specification), selection of CRM system and system integrator, supporting management of the implementation project - 2001-2004
• Wolters Kluwer - Establishment of the Wolters Kluwer (KJK-KERSZÖV) sales processes - 1999
• Wolters Kluwer - Analysis of the Wolters Kluwer (KJK-KERSZÖV) new database marketing and sales system (DMIS), establishment of the processes, cooperation in the introduction of the new system and its supported processes - 1999-2000

 

In the field of ERP systems:

• Ministry of Economy and Transport, Hungary - Process assessment and documentation related to ERP system implementation, regulation and project administration - 2007
• Hungarian Roads Management Co. - Audit of the ERP system (Infosys) of Hungarian Roads Management Co. - 2007
• University of Pécs, Hungary - Preparation of screening report and consultants' recommendation for improving the operation of SAP R/3 system - 2007
• CHINOIN Ltd. - Operation and change management of the ERP system of the pharmaceutical company - 2006-2008
• E.ON Hungary Ltd. - Technical assistance and quality assurance in business concept preparation phase of the OMEGA II project (SAP IS-U implementation at E.ON South-Transdanubian Gas Supply Ltd.) - 2006-2007
• E.ON Hungary Ltd. - Defining the operational tasks and responsibilities of the EVK SAP IS-U, EDM system. Defining the inputs and outputs of the operational activities to leverage the cooperation between the organizational units. Preparing long-term agreements (SLA) - 2006-2007
• Corvinus University of Budapest, Hungary - Project management support and related project administration of Budapest Information Technology Center on the portal developing project - 2006
• Ministry of Economy and Transport, Hungary - Providing technical assistance for the Ministry of Economy and Transport in the realization of institutional controlling to support the accomplishment of its supervisory activity - 2006
• Semmelweis University, Hungary - Adapting the SAP R/3 system promoting financial and accounting processes - 2006
• E.ON Hungary Ltd. - Technical assistance and quality assurance of E.ON Energy Trade Ltd. in the phase of EVK SAP IS-U, EDM system implementation - 2005-2006
• Semmelweis University, Hungary - IT process and accountancy quality assurance of SAP R/3 system implementation project's products - 2005-2006
• E.ON Hungary Ltd. - Professional contribution to SAP IS-U and EDM implementation for E.ON Energy Trading Ltd.; Business and IT Concept phase - 2005
• Ministry of Economy and Transport, Hungary - Professional support of the ERP system implementation's preparation - 2005
• UPC Hungary Ltd. - Development of a bar code-based field asset tracking system, working out related processes, procedures, policies and scheduling of the physical inventory - 2005
• Olajterv-Holding Ltd., Hungary - Preparation of cost reduction plan for ERP system operation and administration processes - 2005
• Hungarian Radio P.L.C. - IT, process and accountancy audit of modules (implemented SAP modules: HR: wages, labour cases/social insurance, HONOR; TV travelling management module, advertisement module, MIS management information system) of the SAP R/3 implementation project's second phase and the inspection of integration possibilities with modules (FI, CO, AA, MM, SD) implemented in the project's first phase at the Hungarian Radio P.L.C. - 2005
• Metropolitan Public Domain Maintenance Plc., Hungary - Quality assurance of the third phase of the integrated ERP system implementation project, including quality assurance of the waste management and the invoicing program implementation - 2004-2006
• Hungarian Radio P.L.C. - The IT and accountancy audit of the processes and system settings supported by SAP R/3 - 2004-2005
• Metropolitan Public Domain Maintenance Plc., Hungary - Quality assurance of the integrated ERP system (Technical assistance for theimplementation of the LIBRA6i management system) - 2004-2005
• Dunaferr Ltd., Hungary - Project management support of the Restructuring Program and the SAP R/3 implementation - 2003-2004

Clients

Hungary CRM - UPC Magyarország, University of Pécs (Pécsi Tudományegyetem), Semmelweis University (Semmelweis Egyetem), OTP Bank, Olajterv-Holding, Ministry of Economy and Transport (Gazdasági és Közlekedési Minisztérium), Metropolitan Public Domain Maintenance Plc., Hungarian Roads Management Company (Magyar Közút Kht.), Hungarian Radio (Magyar Rádió), E.ON Magyarország, Dunaferr, Corvinus University (Corvinus Egyetem), CHINOIN, Water Works of Budapest (Fővárosi Vízművek Rt.), Budapest Gas Works Co. (Fővárosi Gázművek), Fővárosi Közterületfenntartó, Hungarian Post Co. Ltd. (Magyar Posta)

Hungary ERP - Budapesti Távhőszolgáltató Rt., E.ON Energiakereskedő Kft., Water Works of Budapest (Fővárosi Vízművek Rt.), MATÁV, OTP Bank, Pannon GSM, V-Com, Vodafone, Westel - T-Mobil, Wolters Kluwer;

Macedonia ERP - MobiMak AD